What should have been said after the Trump shooting

Messaging expert Anat Shenker-Osorio on why unity statements let Republicans define the story, how to talk about violence, and what Democrats need to say if they want to win in November

Now that the Republican National Convention has wrapped up, with the usual scare tactics, strongman promises, and all-purpose incendiary rhetoric on display rather than the leavened message many observers — for some inexplicable reason — thought might follow in the wake of last weekend’s shooting at a Trump rally in Butler, Pennsylvania, it should be cl…